Campaign identity, package design, email promotions, digital ads
For Counter Culture’s 30th anniversary, I designed the Birthday Blend label inspired by 1995. Drawing on pixel art and Windows 95 aesthetics, the design balances nostalgia with the brand’s colorful, playful, and celebratory voice.
publication
I translated our 2024 Transparency Report from a digital website into a newspaper format, turning interactive elements into print-friendly layouts. Complex layers of information were organized with a structured typography system and color-coded sections. The project explored how digital design can inform a clear, engaging printed experience.
publication
MUGRE is a collaborative book project with Rey Reyes, an animator and sculptor from Honduras. MUGRE reclaims “filth” as queer resistance. Using a typeface made from Rey’s hair, I transformed what’s deemed as unclean once it leaves the body into a visual language of endurance, a celebration of survival, and quiet rebellion.
web design, e-commerce
I redesigned the awakenings project’s website to create a contemporary, welcoming, and accessible experience. My process focused on simplifying the site’s structure, introducing a clean layout, warm color palette, and clear typography to make the content easier to navigate and more inviting for users of all ages.
MULTI-SENSORY, INTERAcTIVE
i remember not remembering is a set of design experiments that explores the link between memories, self-identity, and human senses. Memories are not just memories, they carry untold stories, experiences, cultures, emotions, feelings, etc., and help shape the person we are today. This body of work presents the process of one project leading to another, a journey creating relationships between personal recollections and senses of sight, hearing, and smell.
BI-SCRIPTUAL PUBLICATION, SOCIAL MEDIA
lightness of being is a bilingual and bi-scriptual artist catalog. It is a collaborative project with Ruth Huang Xu, a multi-disaplinary artist, including compilation of experiences documented through writings, drawings, moving images, photographs, sculptures, textile, and archives close to her heart.
Hard cover, 148 x 210mm, 120 pages.
MICA GD BFA EXHIBITION
Celestial System is a thesis exhibition that aim to highlight the unique styles and perspectives of each student in MICA's Graphic Design program, while also conveying a sense of unity and shared purpose as the graduating class of 2023.
DISPLAY TYPEFACE
Tube is a WIP display typeface that explores the architecture of Vietnam, the tube houses in particular. The typeface captures the signature tall yet narrow houses shape with various heights.
PORTFOLIO WEBSITE
Portfolio website redesign for Ruth Huang Xu. Ruth Huang Xu (b.1997) is a multi-disciplinary creative who was born in China and grew up in Singapore. She is currently living in the United States, where she continues to pursue her creative endeavors.
Scope of work includes research, design system (font use, color palettes, etc.), build sitemap, design wireframes, create animation for landing page, create responsive design for both desktop and mobile versions.