Birthday Blend Campaign (2025)
For Counter Culture’s 30th anniversary, I designed the Birthday Blend label to honor the company’s founding year, 1995. The visual direction draws from the digital aesthetics of that era, incorporating pixel art and Windows 95-inspired elements.
My goal was to balance nostalgia with Counter Culture’s signature brand voice, colorful, playful, and approachable, while also creating packaging that feels distinct and celebratory for this milestone release.
Creative Director: Amanda Hakanson-Stacy
Photographer: Addison Nielsen-Lentz
Software: Illustrator
moodboard
campaign’s identity system
TYPEFACE
Headline: Argent Pixel CF Italic, Founder Grotesk
Bodycopy: W95FA
ILLUSTRATION STYLE
COLOR PALETTE
package design
website hero banner
digital ads (for meta)
email promotions