BIRTHDAY BLEND CAMPAIGN (2025)


Campaign identity, package design, email promotions, digital ads

For Counter Culture’s 30th anniversary, I designed the Birthday Blend label inspired by 1995. Drawing on pixel art and Windows 95 aesthetics, the design balances nostalgia with the brand’s colorful, playful, and celebratory voice.

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2024 TRANSPARENCY REPORT (2025)

publication

I translated our 2024 Transparency Report from a digital website into a newspaper format, turning interactive elements into print-friendly layouts. Complex layers of information were organized with a structured typography system and color-coded sections. The project explored how digital design can inform a clear, engaging printed experience.

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MUGRE (2024)

publication

MUGRE is a collaborative book project with Rey Reyes, an animator and sculptor from Honduras. MUGRE reclaims “filth” as queer resistance. Using a typeface made from Rey’s hair, I transformed what’s deemed as unclean once it leaves the body into a visual language of endurance, a celebration of survival, and quiet rebellion.

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THE AWAKENINGS PROJECT (2024)

web design, e-commerce

I redesigned the awakenings project’s website to create a contemporary, welcoming, and accessible experience. My process focused on simplifying the site’s structure, introducing a clean layout, warm color palette, and clear typography to make the content easier to navigate and more inviting for users of all ages.

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I REMEMBER NOT REMEMBERING (2023)

MULTI-SENSORY, INTERACTIVE

i remember not remembering is an exploration of memory through the intertwined senses of sight, hearing, and smell. Memories are not still photographs but living tapestries—woven from stories untold, textures felt, emotions held close, and fragments of experience that shift and shimmer over time. They are fluid, elusive, yet deeply influential, shaping the person we become. 

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TUBE (2023)

DISPLAY TYPEFACE

Tube is a WIP display typeface that explores the architecture of Vietnam, the tube houses in particular. The typeface captures the signature tall yet narrow houses shape with various heights.

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