MET (2022)
met is a pop-up Vietnamese food stall at Brooklyn Park NYC. The pop-up got inspired by the vietnamese street food which will only serve one dish: bun dau mam tom.

Location: Brooklyn Park NYC
Duration: 2 weeks

“Met” is a Vietnamese word used to call the woven bamboo plate that contains the dish. The woven bammbo plate along with the signature red stool will play a significant role in shaping this pop-up’s identity.
Design promt: choose a location to do research and come up with a pop-up brand that engage with the place of choice.

Mentor: Kiel D. Mutschelknaus
Photoshop, Illustrator, InDesign

Photo by Chloe Vo

brand guideline

logo variations

collateral pieces

menu/coaster (front)
menu/coaster (back)
to-go bag
food container
merchandise (tote)
merchandise (stickers)
gift to bring home (card)

gift to bring home (mini red stool)

The Vietnamese community in America is usually called Little Saigon. Saigon is the former name of the capital of the former South Vietnam (now Ho Chi Minh City), where a large number of first-generation Vietnamese immigrants arriving to the United States originate. The biggest are located in Orange County, California, San Jose, or Houston, Texas. There are also other Little Saigon (or called by a different name) that exist in other places such as San Francisco, San Diego, Virginia, … but not so much in NY, or NYC to be exact.

Pop-up’s purposes:
  1. Provide a taste of home, especially street food to any Vietnamese that have not yet been back to Vietnam for a long time.
  2. Create a place where we can get the Vietnamese community engaging and enjoying food together.
  3. Introduce bun dau mam tom to the younger Vietnamese generation that have never tried this dish or never heard of it.

Why Brooklyn?
  1. Targeted the neighborhood that has the most Vietnamese residents in NYC.
  2. Not a lot of Viet restaurants around the area therefore no competition.

Dish origin: Bun dau mam tom is a special dish originating from Ha Noi, northern Vietnam. Not until 4-5 years back did this dish start getting attention from the public in the south. Within a few years, It has become a trend, everyone wants to eat it. Many stalls and restaurants selling this dish opened in Saigon, a southern city where I came from.

Why bun dau mam tom?
It has a unique taste that is favorable for a wide range of ages, from children, young adults to middle age and elders. It’s also one of my favorite Vietnamese dishes. Whenever I go to New York, I always try to find a place that sells this dish but there’s none!

logo sketches

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